Greg Nolan (Presley) is a newspaper photographer who lives a carefree life until he encounters an eccentric, lovelorn woman named Bernice on the beach. Bernice assumes different names and personalities whenever the mood hits her. She introduces herself to Greg as "Alice" but she is known to the grocery delivery boy as "Susie" and to the milkman as "Betty."

After having her Great Dane dog Albert chase Greg into the water when he insults her after a kiss, Bernice invites him to stay at her beachfront home. Bernice later causes Greg to get fired from his job and get evicted from his apartment after drugging him, which leaves him in a deep sleep for days.

However, Bernice manages to find Greg another home. Greg wants to repay her, so he procures two full-time photographer jobs: one for a Playboy-like magazine owned by Mike Lansdown, and the other for a very conservative advertising firm co-owned by Mr. Penlow. The two jobs are in the same building, forcing Greg to run from one to the other without being detected. Greg also deals with Bernice and her eccentric ways, and finally realizes he has fallen in love with her.

(Movie overview by Wikipedia)